Privacy policy
PRIVACY POLICY
Last Updated: March 4, 2026
Your Privacy Matters
Purus Lumina is committed to protecting your personal information with the same precision and care we apply to our products. This policy explains how we collect, use, and protect your data.
Information We Collect
Personal Information:
• Name, email address, phone number
• Billing and shipping addresses
• Payment information (processed securely through Shopify Payments and PayPal)
• Order history and purchase preferences
• Subscription plan details and billing cycle information
• Account login credentials
Technical Data:
• IP address, browser type, and device information
• Cookies and similar tracking technologies
• Website usage data and analytics
How We Use Your Information
We use your information to:
• Process and fulfill your orders
• Manage subscription services and billing
• Communicate about your purchases, subscriptions, and account
• Send marketing communications (with your consent)
• Improve our products, services, and website experience
• Prevent fraud and ensure security
• Comply with legal obligations
Data Sharing
We do not sell or rent your personal information. We share data only with:
Service Providers:
• Shopify (e-commerce platform)
• Payment processors (Shopify Payments, PayPal)
• Shipping carriers (Royal Mail, DPD, etc.)
• Email service providers (for newsletters and order updates)
Legal Requirements:
• When required by law or to protect our rights
• In response to valid legal requests from authorities
Business Partners:
• Only with your explicit consent
Your Rights (UK GDPR & Data Protection)
You have the right to:
• Access your personal data
• Correct inaccurate information
• Request deletion of your data
• Object to processing of your data
• Data portability (receive your data in a portable format)
• Withdraw consent at any time
• Lodge a complaint with the Information Commissioner's Office (ICO)
To exercise these rights, contact us at privacy@puruslumina.com
Cookies & Tracking
We use cookies to:
• Remember your preferences and login information
• Analyse website traffic and user behaviour
• Provide personalized content and advertising
You can control cookies through your browser settings. Disabling cookies may affect website functionality.
Data Security
We implement industry-standard security measures to protect your information:
• Secure SSL encryption for all transactions
• PCI-DSS compliant payment processing
• Regular security audits and updates
• Restricted access to personal data
Data Retention
We retain your information for as long as necessary to:
• Fulfill the purposes outlined in this policy
• Comply with legal obligations (e.g., tax records for 7 years)
• Resolve disputes and enforce agreements
Marketing Communications
You can opt out of marketing emails at any time by:
• Clicking "unsubscribe" in any marketing email
• Updating preferences in your account settings
• Emailing hello@puruslumina.com
You will still receive transactional emails (order confirmations, shipping updates, etc.)
Children's Privacy
Our website and products are not intended for individuals under 18 years of age. We do not knowingly collect data from children.
Changes to This Policy
We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated "Last Updated" date. Continued use of our website constitutes acceptance of the updated policy.
Contact Us
For privacy inquiries or to exercise your data rights:
Email: privacy@puruslumina.com
Phone: +44 7464 827810
Registered Office Address
Purus Lumina Ltd
3rd Floor, 86–90 Paul Street
London, EC2A 4NE
United Kingdom
Operations Address: 12 Holmeside Crescent, Haltwhistle, NE49 9DN
Data Protection Registration: ZC098765